Add your company’s website URL, email address and phone number to your profile. Use one of the best photo editing apps to make your pictures both professional and appealing. Consider featuring pictures that showcase your unique enterprise, including the food you sell, clothing you make or the design of your sales floor. You can make it easier for users to find your page by including applicable keywords for searches. You can add further information to your profile that customers will find useful, such as whether you have Wi-Fi, on- or off-street parking, allow dogs, or offer takeout. Let people know when they can frequent your business or the best time to reach you. Network by creating a description of a company you’d be happy to connect with. Here, include your specialties, the experience of your staff and reasons consumers should favor you over your competitors. You have 1,500 characters to sell your business to page visitors. Choosing the correct classifications gives you a much better chance of being found by those searching for your products or services. For example, there are 157 subcategories for “restaurants,” from “Afghan” to “wraps.” You can choose up to three categories for your business. There are 22 main categories and hundreds more subcategories on Yelp. Here are some of the most effective, free ways to apply your profile: Optimizing the platform won’t just help paint an accurate picture of your business, but it can help customers easily find your company. With this advice in mind, consider adding imagery to your page that shows off the products you offer. “A picture is worth a thousand words, especially when someone is looking for a good restaurant to eat at or something they might be interested in purchasing,” Sanchirico added. Yelp offers a number of customization and optimization options that can enhance your page from a marketing perspective. After all, a basic, no-frills listing is unlikely to attract many customers. Setting up your Yelp page takes minimal effort, but it’s just the beginning of the process if you truly want to take advantage of your listing. Then you’ll receive a code either by email or phone to verify your identity. You’ll then be taken to an account creation page where you can enter your business details. If it doesn’t, click “Add to Yelp for free” to begin registering. If it does, follow the on-screen prompts to claim it. Yelp will search its database to see if it already has a listing. To claim your business name, go to the Yelp claim page and enter your company’s name. “If your business is already listed, Yelp allows business owners to claim or ‘unlock’ their business page,” Sanchirico said. Yelp also prompts you to find your business at the beginning of the registration process. She suggests doing a search to see if a listing for your business has already been created, perhaps by a customer. “Chances are, if you haven’t already created a Yelp listing for your company, someone else has,” said Rochelle Sanchirico, global director of SMB marketing at Spotify. We recommend following these four steps to utilize Yelp for your company’s growth. Yelp can be a great resource for small businesses, but you have to be proactive to get the most out of it. How can I use Yelp for my small business? Yelp is a popular website, generating more traffic than and, so it’s a great way to attract potential customers and convert them into buyers. Yelp does not verify user reviews however, it uses a sophisticated algorithm to detect fake or malicious postings. Users can rate local businesses and leave comments on their performance. The website features listings for millions of companies and targets customers in a specific region. Yelp is a crowd-sourced review site that launched in 2004, and is accessible online and via its app. That’s why it’s extremely important to take advantage of top review sites like Yelp to successfully market your business locally. Nearly 4 in 5 Americans regularly read reviews of local businesses before visiting or making a purchase and, according to BrightLocal, an even higher proportion of consumers are likely to use companies that respond to their online reviews. This article is for business owners who want to know how to get the most out of Yelp and turn a bad review into a growth opportunity.You can set up a listing for your business on Yelp and respond to negative reviews.Being on Yelp helps you attract new customers and address existing customers’ feedback to improve your company.Yelp is a top review site for marketing local businesses.
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